Member Spotlight - Donna Holmqvist

August 25, 2021

Member Spotlight - Donna Holmqvist

Donna Holmqvist, AICP/PP, CEO & Founder of PREFERRED PLANNING GROUP LLC, is an expert in land development and zoning with 35+ years of experience in complex real estate matters.  Her firm delivers in-depth multidisciplinary consulting services in urban planning, transportation, environmental and economic analysis.  As a licensed NJ Professional Planner, she has prevailed in Superior Court and Tax Court on complex zoning matters as an Expert Witness. Her firm is a certified WBE/DBE/SBE by NJ, NY State and all six major transportations agencies in both states.  


1.    Name an accomplishment you are proud of?
 
Combining a successful career with motherhood on my own terms.  My daughter grew up accompanying me on business related assignments and she's now a PhD candidate and I own my own company.
 
2.     Fun Fact about yourself?
 
I've been a lap swimmer my entire life and cannot live without a pool! I also became an avid Oculus Quest 2 Virtual Reality gamer during the Pandemic and have started integrating VR into my business.
 
 
3.     How do you bring value to your Company?
 
As CEO & Founder, I deliver clients an outstanding array of Professional Planning excellence gained by three decades in Zoning and Land Development and credible expert testimony in hundreds of communities and courts.  Added value is generated by integrating the latest technology such as 3D modeling, Nearmap Aerial Imagery, ArcGIS Pro geospatial analytics and ESRI Business Analyst demographic data to assess project suitability and impacts for clients.